Marketing Services
Marketing is without doubt the key to a successful sale. Apex places great emphasis on the content of our marketing and the accurate targeting of potential clients.
Quality
Apex's marketing activities conform to the Direct Marketing Association's code of practice to ensure all messages not only comply with the latest legislation, but are also highly effective.
Industrial Buyers' Database
Within our market for industrial plant we have one of the most comprehensive global databases available holding in excess of 250,000 buyers from the US, UK, Europe and Asia. Due to our constant high level of activity, there are currently more than 100 new buyers registering with us every week. To ensure accuracy and efficiency, all of the information held in the database is regularly cleansed and updated.
Global Reach
The Apex marketing campaigns are designed to attract as many potential domestic and overseas buyers as possible. Online activities, such as search marketing, make up an important part of every campaign. The Apex website is currently visited regularly by buyers from 189 countries.
To ensure the continual growth in the number of buyers Apex attract, all members of the Apex search marketing team have attained the Google Advertising Professional qualification, and the Apex website has been optimized to rank highly for key industry search terms.
The Campaign
Marketing campaigns are made up of a combination of the following tools:
- Colour flysheet
- Email campaign
- Telemarketing campaign
- Trade publications
- Newspaper marketing
- Online advertising
- Search marketing
Qualifications
Apex is a member of the Direct Marketing Association and employs individuals certified by Google. Logos
Below are examples of the some of the marketing activities carried out by Apex for a recent auction
- 150,000 E-mails sent to the Apex Database
- Magazine advertisement placed in key trade publications
- Detailed flyer sent to over 10,000 key industry buyers
- Newspaper advertisements placed in the Chicago Tribune and other local newspapers
- Messages posted on the Apex Blog
- Google AdWords campaigns running for the life of the auction
- Videos of machines uploaded to You Tube and embedded on the Apex site
- Messages broadcast on the Apex Twitter page
Want to talk to us?
For more information on our marketing options call Adam Taylor on +44(0)1273 224466 or email ataylor@apexauctions.com